…which changed in the way we thought about it (and implemented it) a long time after it was released.
Originally any piece of content was designated as being of exactly one type: it was either an article, a video, a competition, and so on. To take the video content as an example, putting a video onto the site involves opening up a video content editor in the CMS, referencing the appropriate asset in the Brightcove system, and adding some video-specific metadata such as its source and preferred display size. Clearly you aren’t going to confuse that with writing an article, which is why it made sense to say that each piece of content was of exactly one type, no more and no less.
But one day one of the editorial staff made an unusual request: she had an article and wanted us to add a checkbox in the article editor marked “Display on video page”. This puzzled the tech team initially — if it was an article then people wanting videos wouldn’t want it to appear on the video page. Also, we were wary about adding a feature which would complicate the article editor but be used by few people. We quickly found the good reason for her request: she was creating an article with an embedded YouTube video, and the purpose of the content really was to showcase the video. Anyone looking for videos on the site would want to find the content, so it should appear on the video page, but the video should remain outside the Guardian CMS, so the video content editor wasn’t appropriate.
We realised this was a general need: content could fall into several categories at once and editorial staff should be able to flag it as such. The solution, then, was not to add a checkbox marked “Display on video page” because that wouldn’t solve the general problem. Instead we took an existing “labelling” facility present in all the content editors, and we extended it allow content-type labels to be added. Of course, we also needed to ensure the system responded to these new labels, but since it was an extension of an existing feature it was a more natural and reliable solution than we might otherwise have implemented.
The end result therefore didn’t introduce any complexity for end-users — no extra buttons or checkboxes — but it did give them the power to do what they wanted.
This is a good example both of how our understanding of apparently-basic questions (“what is video?”) can change with experience, and of how understanding the source of a requirement can lead to better solutions.